This is the short notice California law requires us to give you at or before the moment we collect anything. The Privacy Policy is the long version.
FireShields is operated by Firezat, Inc. dba FireFoil.
What we collect, and why
| What we collect | Why | How long |
|---|---|---|
| Email address | To reply to you, to send the plan or stock alert you asked for, and to attach to your order | As long as needed, then as required for our records |
| Name, company, property type, your message | To respond to a commercial inquiry | Same |
| ZIP code on the plan form | To size a plan. It is checked in your browser and is not sent to us | Not retained |
| Typed legal name, email, IP address, browser, and the waiver version and hash | To hold a valid record that you accepted the product waiver | As long as product-liability and tax law requires |
| Order number, order ID, order email and order source | To match your order to your signed waiver | Same |
| Your consent record | Proof you agreed to our terms, which the law requires us to keep | Retained as a record |
| Page activity via our tag manager, a product-analytics tool and a session-replay tool | To understand how the site is used | Per those providers' retention settings |
| An advertising click identifier, in a cookie on this domain, unless you opt out | To measure whether our advertising works | Up to one year |
| Server logs including IP address | Security and fault-finding | A short operational period |
Payment
No card number, bank detail or payment field is ever entered on this site. Checkout happens on our store provider's own domain, and financing, if you choose it, happens on the financing provider's own domain. We never see or store a payment instrument, a shipping address or a billing address.
We do not sell, but we do share
We do not sell your personal information for money.
We do run the Meta pixel, which is cross-context behavioral advertising, and California law calls that sharing. You can stop it with Your Privacy Choices or a Global Privacy Control signal, and we will not treat you differently for it.
We do not collect sensitive personal information
We do not ask for your Social Security number, driver license or state ID number, passport number, financial account or payment card details, precise geolocation, racial or ethnic origin, religious beliefs, union membership, genetic or biometric data, health information, or anything about your sex life or sexual orientation. We have no use for any of it.
Your choices
You can opt out of sale and sharing, unsubscribe from marketing, or ask us to show, delete or correct your data, at any time, without giving a reason and without creating an account. Use Your Privacy Choices at the bottom of any page, or submit a privacy request.
Deleting your information does not cancel an order and does not erase records we must keep for tax, warranty and product-liability reasons, including your signed waiver.
If your browser sends a Global Privacy Control signal we treat it as an opt-out and act on it immediately.
We will not treat you differently for exercising any of these rights.